Margin vs. Markup



  • Margin = Profit as a percentage of overall revenue
    Example: 35% of our revenues were profit).
  • Markup = Percentage profit increase over the cost of goods/services sold
    Example: We added 35% to our total costs to give us our profit.

Choosing Margin or Markup Language

You can select whether you would like to use Margin or Markup language across your entire SumoQuote account.

  1. Go to Configuration > Account Settings > Products & Pricing
  2. Click on Edit under the Profit setting.
  3. Toggle either Use margin or Use markup on by clicking on the one you want to use.
  4. Click Save.

What’s Next